11 Things That Millennials, Gen Z, Gen X and Baby Boomers Actually Agree On

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Regardless of Americans’ age, they all agree the number one reason they want to travel in 2024 is to rest and recharge. I

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In a recent study, 55% of Gen Z, 60% of millennials, 68% of Gen X, and 67% of boomers say that vacation time is time to rejuvenate, refresh, and re-energize.

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When it comes to travel, what else are the generations agreeing on?

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1. Travel is a Priority Hilton’s Trends Report reveals that while generations have their differences, one area where they align is their enthusiasm for travel and seeking memorable travel experiences

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2. Hotel Rooms Must Be Optimized for Sleep Every hotel guest, no matter their age, sleeps in their room. This common denominator has become even more critical post-pandemic

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3. Everyone Wants To Book Their Travel Online Travelers expect their digital experience to be helpful, intuitive, seamless, and personalized.

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4. Travel Remains a Spending Priority Across the Generations On average, 64% of global travelers are cutting back on spending in other areas of their lives to fund personal travel in 2024.

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