In a recent study, 55% of Gen Z, 60% of millennials, 68% of Gen X, and 67% of boomers say that vacation time is time to rejuvenate, refresh, and re-energize.
1.Travel is a Priority
Hilton’s Trends Report reveals that while generations have their differences, one area where they align is their enthusiasm for travel and seeking memorable travel experiences
2. Hotel Rooms Must Be Optimized for Sleep
Every hotel guest, no matter their age, sleeps in their room. This common denominator has become even more critical post-pandemic
4. Travel Remains a Spending Priority Across the Generations
On average, 64% of global travelers are cutting back on spending in other areas of their lives to fund personal travel in 2024.