The Next Era of The Taylor Swift Travel Boom Starts This Week – Are You Ready for It?
In 2024, gig-trip travelers combine their curiosity for new experiences and desire to explore the world with their love of their favorite artist to craft once-in-a-lifetime vacations. One show fueling global travel, the record-breaking Taylor Swift Eras Tour has 68 sold-out stadium shows left in 2024 across Europe, Canada, and the United States.
This week, the European leg of the tour kicks off, sending Swifties packing suitcases and making their way to France.
2023 Showed Fans Will Travel for Taylor
In 2023, Swift’s tour traveled to 20 American cities, where concertgoers averaged $1,300 of spending on travel, hotel stays, food, merchandise, and costumes, creating a total U.S. economic impact of more than $10 billion. According to Hotels.com, the average Swiftie stay is 2.5 days, resulting in sold-out hotels and jam-packed cities wherever the tour goes.
Even Overseas
“Almost 70% of those we surveyed say they are more likely than ever to travel to a concert outside their hometown, while 44% would travel to take in a concert as an excuse to visit a new destination,” says Melanie Fish, chief trend tracker for Expedia Brands. One of those travelers is Alana Paris, a Florida resident who, along with her friends, preregistered for different Europe Eras Tour dates in the hopes of securing summer concert seats.
“We were selected for the ticket sale lottery for the Madrid show. I’ve never been to Spain, so we are making a vacation out of it,” explains Paris. “We’ll spend three days in Barcelona and then head to Madrid for three days, ending with the concert.”
So Long USA Hello Europe
With a majority of the Eras Tour dates in 2024, fans continued to try to secure tickets even if they struck out previously. For example, Christina from Southern California, who couldn’t get any United States tickets but could purchase for a Switzerland show, combined her desire to see Swift perform with a European summer vacation.
“We’ve never been to Switzerland, and I thought, why not? Over three weeks, we’ll travel to Portugal, Spain, and Switzerland with two other families. The moms will attend the concert while the dads stay back with the kids for the night,” shares Christina, Founder of Rosy Respark and a self-proclaimed huge Swiftie.
Expect Very Crowded Cities
Opodo, a leading online travel agent, revealed how the Eras Tour drives this interest at scale in concert locations. The tour announcement skyrocketed searches for Stockholm, Warsaw, Edinburgh, Liverpool, Lyon, Milan, and Vienna. Additionally, American Swifities drove a significant increase in interest in Paris, Madrid, Dublin, Amsterdam, Zurich, Hamburg, and London.
Got a Blank Space in Your Itinerary?
With an average of 72,000 tickets per concert, The Eras Tour is a love story for the tourism business. In addition to hotel packages and pre-concert dinners, tour companies are crafting Taylor-made experiences.
Delta Vacations offers Taylor-inspired activities and tours in Paris, Edinburgh, London, and Zurich. For example, Swifites can book a day trip to the Edinburgh Lake District to see Windemere Peaks, the inspiration for her hit song, “The Lakes,” or a day tour of London, including a ride on the Eye of London just as Taylor did in the “Me!” music video.
Swiftie Sips and Sounds
With prime locations across European cities on the Eras Tour, upper-upscale NH Collection Hotels and design-focused nhow Hotels offer fab accommodations with easy access to Eras Tour concert venues.
Whether staying at these hotels or not, enjoy Taylor Swift-themed cocktails while listening to her biggest hits at the hotels’ sun-drenched terraces or buzzy lounges.
Swifties Spending Big In Destinations
According to Lighthouse data, The Eras Tour will create the highest room rate of the year for each city it passes through. For example, Amsterdam hotels are up $173, Cardiff Wales is up $162, and Dublin is up $108.
“The demand for the August concert weekend in Vienna is notably higher compared to other weekends, with several five-star properties and accommodations near the stadium already fully booked,” adds Helen Bitschnau, B2B Communication & Media Relations, Austrian Tourist Office, Inc., a Virtuoso Preferred Partner. “The anticipation surrounding Taylor Swift’s concerts has undeniably created a surge in demand for accommodations, reflecting the significant impact on tourism in Vienna during this period.”
Most Expensive Concert Cities
Swifties heading to Zurich, Amsterdam, Dublin, London and Edinburgh might be in for a spending shock once they’ve gotten to town. A recent study by Jeffbet revealed these were the most expensive Eras Tour cities in Europe. Those attending the Warsaw show will have less pressure on their wallets, as the research found it was the most affordable city.
Those Who Scored Tickets Feel Extremely Lucky
“Getting your hands on tickets for Taylor Swift’s Eras tour seemed impossible, with over 3.5 million people registering for UK and Ireland tickets and only an estimated 750,000 tickets available. A reported three million queued for tickets in Germany, 600,000 registered for the show in Warsaw, and 95,000 tickets for the Zurich show sold out in 30 minutes,” said a Jeffbet spokesperson.
Americans willing to travel to Europe will actually save significantly, as even resale tickets for Europe shows are significantly cheaper than U.S. prices.
One Thing Taylor Swift Got Wrong in Her New Song “Florida!!!”
Taylor Swift dropped her 11th studio album on April 19th and surprised fans with an additional 15 songs. Swifties all around the globe stayed up listening and delving into the lyrics. However, even a master of words and The Chairman of the Tortured Poets Department can get something wrong. Savvy travelers may have spotted it, too, on the album’s eighth track.
One Thing Taylor Swift Got Wrong in Her New Song “Florida!!!”
Is Taylor Swift Teeing Off Her Golf Era With a Shadow Creek Appearance and New Song “Albatross?”
This weekend, Taylor Swift was spotted at world-renowned Tom Fazio-designed Shadow Creek during Patrick Mahomes’ 15 and The Mahomies Foundation Vegas Golf Classic. She’s performing with a neon golf club on the Eras Tour and has released a new song with the same name as one of golf’s rarest accomplishments. Is her golf-obsessed boyfriend, Travis Kelce, rubbing off on her?
Is Taylor Swift Teeing Off Her Golf Era With a Shadow Creek Appearance and New Song “Albatross?”
