Doesn’t Everyone Hate Timeshares? Surveys Reveal the Surprising Answer

John Oliver roasted timeshares on his late-night show. His segment is consistent with survey responses where 62% of survey participants think “scam” or “rip-off” as the first thing that comes to mind about timeshares in a word association exercise.  But aside from comedy, how do people who have a timeshare feel?

What Non-Timeshare Owners Think

60% of people recently surveyed had little to no knowledge of timeshares, yet 77% would not consider owning a timeshare. Why is that?

An exclusive survey by Time2Play.com and PlannerAtHeart explored the reasons why those who don’t own a timeshare think negatively about this billion-dollar piece of the travel world.

The Survey Results Revealed

• 62% said friends or family members told them that timeshares are a scam
• 33% have seen advertisements stating timeshares are scams
• 46% don’t think timeshares are a good deal financially
• 29% believe it is very difficult to resell them

So If They Don’t Know Much About Timeshares Why Do They Have This Opinion?

So why do people with little knowledge of the subject have so many negative things to say about it? Well, the way human’s brains evolved to keep us safe from harm also puts negativity at the forefront of our minds. It’s called the negativity bias.

“Studies have shown that humans pay more attention to negative than positive information. This is because, from an evolutionary perspective, it’s more important to be aware of potential threats than potential rewards,” said Dr. Ketan Parmar, MD, Psychiatrist, and mental health expert at ClinicSpots.

Negativity Is Very Sticky

“People tend to remember negative stories more than positive ones. So when we hear a negative story about someone or something, it sticks with us more than a positive story because our brain pays more attention to it,” he continued. “Lastly, negative stories are often seen as more credible than positive ones. This is because we tend to believe that people are more likely to be honest about their negative experiences than their positive ones.” 

So does it mean that all timeshares aren’t all bad? And is there more to this topic than John Oliver covered in his 25 minutes segment?

Are There Happy Timeshare Owners?

For people who don’t own a timeshare, it may be shocking to learn that an overwhelming majority of timeshare owners enjoy them. So much so more than half of them own more than one, and about 30% are looking to buy more. That helps explain why there are $10 billion in timeshare sales every year. 

Two More Organizations Surveyed Timeshare Owners

In 2022, the trade association for the timeshare industry, ARDA, and the first timeshare website on the internet, Timeshare Users Group, each surveyed owners. Their survey results corroborated each other and confirmed that almost all of today’s timeshare owners are satisfied with their ownership. 

So while some news programs and scammers often feature the 10% of owners who are not happy about their timeshare or timeshare purchase, what about the other owners?

These Surveys Revealed Timeshare Owners Feelings About Their Timeshare

In contrast to non-owners’ thoughts about timeshares, these two surveys reported:

• 90% would rate their overall ownership experience as good or better
• 82% would recommend timeshare ownership
• 80% of owners feel their timeshare was a good purchase
• 81% of respondents believe timeshare ownership allowed them to save money on their vacations
• 75% are not looking to sell their timeshare
• 85% are happy to tell others they own a timeshare

Ownership in Their Own Words

ARDA’s 2022 United States Owners Report also revealed the top three reasons Americans purchase timeshares. One-third of those surveyed did so because of a specific resort location, like Rob Taylor. 

“We bought our first timeshare in 2006 and even purchased a second one since then,” said Taylor, Founder of 2TravelDads.com. “We bought it because it was our first experience at this particular type of resort, and we fell in love with it. It has been great to bring family and friends back over and over in the last 16 years. We love knowing the experience we get to return to and the familiarity of the longtime staff.”

Timeshare Owners Love To Exchange Vacations Around the World

Another top reason owners bought was to exchange a stay at their timeshare for a vacation at over 4,000 resorts worldwide through a timeshare exchange company, such as RCI or Interval International. Owners report traveling the world this way for a fraction of the price of booking from a resort directly or on travel deal sites. 

“Hands down, it is one of the best ‘investments’ I have ever made,” said Nikki Webster, Founder of Brit On The Move. She purchased her timeshare from an existing owner on eBay for $207 on the timeshare resale market.

Many Owners Feels It’s Great Value for the Money

Even adding up her $423 annual resort maintenance fee, RCI membership fee, and exchange fee for each swap, Nikki travels the world cheaper than other travelers. “I’ve used my timeshare to exchange into luxury Cabo resorts which would have cost me well over $2,000 for the reservation,” she continued.

Negative Advertising is Dominating The Conversation

While some people point to specific high-pressure sales experiences for timeshare’s current reputation, the survey revealed that less than 2% associate timeshares with pushy salespeople. 

“The timeshare industry, with more than $10 billion in annual sales and nearly 10 million owners, has become a target for unscrupulous individuals and companies,” said Robert Clements, Vice President of Regulatory Affairs and General Counsel for ARDA. 

These Sharks are Circling Trying to Get People’s Money

Those companies spend millions of dollars on advertising campaigns pushing out sticky, negative messages about timeshares positioning timeshares as scams online, on TV, and the radio. For example, Timeshare Exit Team, who Dave Ramsey endorsed before a lawsuit by the State of Washington, an Inside Edition investigation, and a Better Business Bureau “F” rating, spent more than $1 million a month on advertising before closing their doors. 

So Make Sure You are Making Up Your Own Mind

So when making up your own mind about something, keep the scholarly article “Bad is Stronger Than Good” insights top of mind. “Bad feedback is more impactful than good experiences, as it is processed more deeply by the brain. That’s why bad impressions are quicker to be made and harder to break.”

7 Websites That Can Save You $1,000 or More on Resort Bookings (Psst, They’re Timeshare Rentals Open to Anyone)

Before you write off a vacation completely, look at the hotel deals available with timeshare rentals. You can save significant money when you rent a resort room from a timeshare owner. As these individuals set their own rental price, independent of the standard rack room rates of hotels and popular travel booking sites, you can save 50% or more on vacation accommodations at the exact same resorts.

7 Websites That Can Save You $1,000 or More on Resort Bookings 

Airbnb Demand is Down and Hotel Suites Are Scarce; Here’s Why Travelers are Turning to Timeshares

The rise of affordable short-term rental vacations in the past 15 years has changed how people travel. They’ve grown accustomed to the space and conveniences of homes or condos and no longer prefer to stay in a traditional single-room hotel unit. However, in 2023, Airbnb’s total rental cost is no longer always cheaper than a hotel room, and travelers increasingly crave the amenities, security, and consistency of resorts.

These changing preferences are driving hotels to update their room offerings. Still, they can’t create suites or connecting rooms fast enough to meet demand. So travelers are turning to surprising resort-type that’s already built this way – timeshares.

Airbnb Demand is Down and Hotel Suites Are Scarce; Here’s Why Travelers are Turning to Timeshares

How To Buy a Timeshare for 75 to 99% Off the Resort Direct Price

When buying timeshares, the path to a savvy purchase starts by getting a timeshare resale from an existing owner who is looking for a timeshare exit. According to Timeshare Users Group (TUG), the oldest and largest timeshare owners group and advocacy organization, timeshare resorts spend between 40% – 60% of the purchase price on marketing campaigns to sell timeshare properties.

Meaning, if you buy a vacation property directly from a timeshare resort you’ll be paying much more than its market value.

Timeshares for Sale: How to Get the Best Bang for Your Buck in 2023

What Is a Timeshare? A Happy Owner Explains All You Want to Know About Timeshares

There are a lot of negativity around timeshare right now. If you follow Dave Ramsey, you probably heard him rip timeshares to shreds.  Or watched John Oliver’s segment on how timeshare exit companies take advantage of people who want to sell theirs. Or you might have heard a bad story or two from someone who bought a timeshare and feels like it’s a scam.

So What Is A Timeshare Really and Why Does It Seem Like People Don’t Like Them?

What Is a Timeshare? A Happy Owner Explains All You Want to Know About Timeshares

Dave Ramsey’s Terrible Advice Sparks $150 Million Lawsuit from Disgruntled Listeners

For years, Dave Ramsey touted, endorsed, and advertised Timeshare Exit Team’s services as a trusted company that his followers could turn to when they no longer wanted their vacation ownership. These listeners didn’t know that he was being paid approximately $30 million to recommend this company’s services.

Dave Ramsey’s Terrible Advice Sparks $150 Million Lawsuit from Disgruntled Listeners

This article was produced by Planner at Heart.